If your company uses Bing Ads and you have branches or headquarters in Canada, Australia or the United Kingdom, you now have access to Bing’s Keyword Planner tool. Included with this is an additional targeting feature to help users find keyword suggestions based on product categories.
Bing’s Keyword Planner was launched last year but was only available within the United States. Now those in the UK, Canada and Australia will find Keyword Planner under the “Tools” element in their accounts. Users will also have the ability to select targeting options such as cities, states and provinces and will be able to view historical search statistics across all of these locations. Stats include average monthly searches, competition, suggested bids, ad impression share and traffic estimates.
The Keyword Planner also lets users develop keywords based on their products, a web page or a product category. Any or all of these fields can be used to help define pertinent terms that are directly relevant to your marketing needs. In addition, the product category field features high-level categories, along with more granular categories, to help find the best terms.
These changes are now live within the Tools tab in Bing Ads and will help you with your Pay-per-Click advertising.