Attention Business Owners and Marketing Managers

With a return rate of $41 for every dollar spent, email marketing remains one of the digital marketing methods that has the highest return on investment. However, this success depends on opening rates, the number of people from a targeted email marketing campaign opening emails. A business can improve its… Read More

Search engine optimization (SEO) is an important tactic in website development because it makes a website more visible to search engines which can cause higher ranking in the results pages. SEO can also be used to build your brand image. Here are a few tactics for increasing brand awareness with… Read More

Your company website may receive thousands of visitors per month. While it is great to attract people to your site, you may not be appealing to the visitors that will convert and ultimately become buyers. Driving more traffic is just one-half of the equation. You also have to track conversions… Read More

Every day potential clients use the internet to locate local businesses and make the decision to visit them with the intent of making a purchase. As a result, it is becoming increasingly important for local businesses to make sure that they rank highly on local search engine results pages (SERPs)… Read More

For a blogger, traffic is everything. If the blog is not attracting readers, then there is little chance of drawing prospects to the products page. However, pulling traffic remains a challenge for many bloggers as there are usually hundreds of other bloggers competing for your audience’s attention. How do some… Read More

Business-to-business (B2B) companies use a variety of digital marketing strategies and tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. However, 51% of… Read More

What exactly is account based marketing (ABM) and how does it stack up to traditional or digital B2B lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced account based marketing in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your… Read More

Ranking in position one on Google may be difficult to achieve. There is so much competition for certain keywords, and the cost may be prohibitive. Fortunately, Google offers lots of types of search results and it has now become easier for companies to rank through event search. When people type… Read More

A fully optimized landing page can help turn leads into conversions, making them a vital part of any B2B company’s website. Read More

To use business intelligence for lead generation, you should understand what business intelligence is and how to implement it during inbound marketing efforts. Read More