Attention Business Owners and Marketing Managers

With a return rate of $41 for every dollar spent, email marketing remains one of the digital marketing methods that has the highest return on investment. However, this success depends on opening rates, the number of people from a targeted email marketing campaign opening emails. A business can improve its… Read More

A study by business solutions provider, Edelman, has shown that company employees are trusted twice as much on social media as the CEO and other senior staff. The average social media user has about 200 Facebook friends and around 70 Twitter followers. Apply these results to a small business with… Read More

Google AdWords has added “if” functions to their AdWords feature. This is a global rollout and can be used by advertisers to customize their messages depending on what type of device is being used or what specific criteria the ad viewer displays. What this means is that AdWords can now… Read More

For a blogger, traffic is everything. If the blog is not attracting readers, then there is little chance of drawing prospects to the products page. However, pulling traffic remains a challenge for many bloggers as there are usually hundreds of other bloggers competing for your audience’s attention. How do some… Read More

Consumers have a lot of content to choose from, so standing out from the crowd is important if you want prospects and customers to see your business’s marketing message. The solution is to go viral. However, getting your content to go viral is tough. The following is some advice from… Read More

Search engine optimization (SEO) is an important tactic in website development because it makes a website more visible to search engines which can cause higher ranking in the results pages. SEO can also be used to build your brand image. Here are a few tactics for increasing brand awareness with… Read More

Content marketing is a highly effective method for reaching your target audience and converting them into loyal customers. However, for content to be effective, it must be relevant and useful to your target audience to engage them and help solve the challenges they are facing. Blog posts, infographics, video and… Read More

Every day potential clients use the internet to locate local businesses and make the decision to visit them with the intent of making a purchase. As a result, it is becoming increasingly important for local businesses to make sure that they rank highly on local search engine results pages (SERPs)… Read More

Your company website may receive thousands of visitors per month. While it is great to attract people to your site, you may not be appealing to the visitors that will convert and ultimately become buyers. Driving more traffic is just one-half of the equation. You also have to track conversions… Read More

Daniel Kushner, in an article on the Marketo.com blog, states that allocating and optimizing the marketing budget is foundational for business growth. The importance of this cannot be overstated because effective marketing campaigns produce qualified leads which then lead to increased revenue. Optimizing the budget will in turn produce more… Read More