Attention Business Owners and Marketing Managers

2016 is rapidly coming to a close. You have probably worked through most of your digital marketing strategy for the year and are analyzing the results. For the final quarter of the year, here are three areas to check. 1. Analyze your digital marketing up until now. What has worked?… Read More

Email marketing has remained an effective way for business-to-business organizations to engage with customers. Cutting-edge automation software has taken the guesswork out of knowing when to send emails. Now marketers have the ability to target customers at specific points of the buying funnel. These tips can help your company create… Read More

Nearly one-fourth of CEOs surveyed wish to increase advertising and digital marketing budgets in 2016. Read More

Here are the impacts Google’s January and February algorithm changes will have on inbound marketing campaigns in 2016.  Read More

With the new year well under way, here are five of the top inbound marketing trends predicted for 2016. Read More

According to a recent report from Entrepreneur magazine, Twitter is in the process of changing its character limit from 140 to nearly 10,000. Read More

In mid-September 2016 Google updated their local search algorithm. The update, nicknamed “Possum”, updates the algorithm’s ranking signals to improve results for local businesses. With the Possum algorithm change, Google is rewarding both local small businesses and the searchers who search for those local businesses. Google is now applying filters to reward… Read More

Lead generation is the ultimate goal of most marketing tactics. A business without leads is like a car without an engine. No matter what kind of fuel you put into it, an engine-less car is not going anywhere. In business, without quality leads coming into the sales funnel, the business will… Read More

One of the marketing strategies to reach online prospects is buying display advertising on the internet.  Unfortunately, many internet users do not want to see advertising, so they install an ad blocker into their browser.  Ad blockers on internet browsers are so popular that it is having a significant impact… Read More

Social Media marketing is an important component for business-to-business marketers. Studies by eMarketer.com indicate that over 67% of business-to-business (B2B) marketers around the world dedicate a considerable portion of their budget to social media advertising. While Facebook is popular with retail businesses, research indicates that LinkedIn is the choice for… Read More