Attention Business Owners and Marketing Managers

You may already have a good lead generation plan. You’re implementing it as scheduled and the leads are coming in as you had forecasted, but your conversion rate is not where you want it. People are interested, but they are not buying. Why is that?  Is it your products? Your… Read More

One goal for B2B marketers is to increase community engagement because it can show an impressive return on investment for their social media marketing efforts. In order to see the effectiveness of your social media marketing strategy, you must be able to track your progress. And yet, a recent survey… Read More

2016 is rapidly coming to a close. You have probably worked through most of your digital marketing strategy for the year and are analyzing the results. For the final quarter of the year, here are three areas to check. 1. Analyze your digital marketing up until now. What has worked?… Read More

Here are the impacts Google’s January and February algorithm changes will have on inbound marketing campaigns in 2016.  Read More

Email marketing has remained an effective way for business-to-business organizations to engage with customers. Cutting-edge automation software has taken the guesswork out of knowing when to send emails. Now marketers have the ability to target customers at specific points of the buying funnel. These tips can help your company create… Read More

Nearly one-fourth of CEOs surveyed wish to increase advertising and digital marketing budgets in 2016. Read More

In mid-September 2016 Google updated their local search algorithm. The update, nicknamed “Possum”, updates the algorithm’s ranking signals to improve results for local businesses. With the Possum algorithm change, Google is rewarding both local small businesses and the searchers who search for those local businesses. Google is now applying filters to reward… Read More

With the new year well under way, here are five of the top inbound marketing trends predicted for 2016. Read More

Lead generation is the ultimate goal of most marketing tactics. A business without leads is like a car without an engine. No matter what kind of fuel you put into it, an engine-less car is not going anywhere. In business, without quality leads coming into the sales funnel, the business will… Read More

According to a recent report from Entrepreneur magazine, Twitter is in the process of changing its character limit from 140 to nearly 10,000. Read More