Attention Business Owners and Marketing Managers

In mid-September 2016 Google updated their local search algorithm. The update, nicknamed “Possum”, updates the algorithm’s ranking signals to improve results for local businesses. With the Possum algorithm change, Google is rewarding both local small businesses and the searchers who search for those local businesses. Google is now applying filters to reward… Read More

Social Media marketing is an important component for business-to-business marketers. Studies by eMarketer.com indicate that over 67% of business-to-business (B2B) marketers around the world dedicate a considerable portion of their budget to social media advertising. While Facebook is popular with retail businesses, research indicates that LinkedIn is the choice for… Read More

One of the marketing strategies to reach online prospects is buying display advertising on the internet.  Unfortunately, many internet users do not want to see advertising, so they install an ad blocker into their browser.  Ad blockers on internet browsers are so popular that it is having a significant impact… Read More

You have improved your search engine ranking and built a great content marketing program. More leads are coming to your site, but they are not converting. What could be wrong? Well, there could be several things. One of the things to consider is the feelings of trust created by your… Read More

Has your business listing in Google been suspended but you are not sure what happened? There are times when a person who has listed their business on Google My Business ha logged into their account and seen a big red “Suspended” banner at the top of the page. There are… Read More

Driving traffic to your website through Search Engine Optimization (SEO) is one of the most important things you can do to build your business. There are many methods for doing so; organic search, paid search, buying display ads, etc, but how much impact does each methodology have? We will take… Read More

An effective marketing plan lays out the forward-going strategies that will move the company toward the one- and five-year goals. But a good marketing plan is not just a listing of programs and dollars. The plan takes account emerging technologies as well as costs and program impact. Here are four… Read More

Loyalty programs for B2B companies can be effective by following four simple steps. Read More

To use business intelligence for lead generation, you should understand what business intelligence is and how to implement it during inbound marketing efforts. Read More

Whenever a new addition is made to the digital marketing toolbox, marketers rush to implement it in their field. But chasing after every shiny new object is not always the best policy. One tried and true marketing channel, email marketing, is still a strong workhorse for connecting with customers if… Read More