Attention Business Owners and Marketing Managers

You may already have a good lead generation plan. You’re implementing it as scheduled and the leads are coming in as you had forecasted, but your conversion rate is not where you want it. People are interested, but they are not buying. Why is that?  Is it your products? Your… Read More

According to a survey by eConsultancy.com, brands are failing to retain customers after the point of purchase. The main reason is mistrust. Customers do not feel that the company has their best interest in mind. One of the biggest reasons for what is seen as brand detachment is either too… Read More

Here are seven ways content marketing will increase brand awareness and aid the sales funnel in each phase. Read More

Nearly one-fourth of CEOs surveyed wish to increase advertising and digital marketing budgets in 2016. Read More

Email marketing is one of the most effective ways for B2B businesses to reach customers and prospects directly. It is a proactive, outbound tactic as opposed to the more passive, inbound methods of social and search marketing. When you send an email to an inbox, the recipient definitely will see… Read More

Here are the impacts Google’s January and February algorithm changes will have on inbound marketing campaigns in 2016.  Read More

Email marketing has remained an effective way for business-to-business organizations to engage with customers. Cutting-edge automation software has taken the guesswork out of knowing when to send emails. Now marketers have the ability to target customers at specific points of the buying funnel. These tips can help your company create… Read More

2016 is rapidly coming to a close. You have probably worked through most of your digital marketing strategy for the year and are analyzing the results. For the final quarter of the year, here are three areas to check. 1. Analyze your digital marketing up until now. What has worked?… Read More

Good web design is about creating a website that is effective for both the visitor and the company that built the website. A good web design agency is well aware of that and will work with you to develop a website that is an online tool that will be both… Read More

Lead generation is the ultimate goal of most marketing tactics. A business without leads is like a car without an engine. No matter what kind of fuel you put into it, an engine-less car is not going anywhere. In business, without quality leads coming into the sales funnel, the business will… Read More