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WhatsApp lifts its $1 subscription fee

The popular messaging service WhatsApp recently became subscription-free, according to the B2B News Network (1). The Facebook-owned app recently lifted its $1 per year subscription charge and promised it will remain advertisement-free and subscription-free. The subscription was initially charged as a way to bring revenue to the platform without advertisements. With an audience of over 990 million users, WhatsApp received the funding it desired and no longer finds a need for subscription services.

According to Wired, WhatsApp is considered the most popular messaging application in the world with nearly 1 billion users (2). The app was purchased by Facebook for $19 billion in Feb. 2014. Alternative messaging applications are growing more popular, as they only require an Internet connection to use and save users money on their cellphone data plans. Applications such as GroupMe and WhatsApp are popular to use in B2B settings because they can easily group and facilitate conversations in a mobile space. WhatsApp also grows popular in unexpected parts of the world, with a majority of users coming from developing countries.

(1). WhatsApp now free as $1 annual subscription charge ends
(2). Most popular global mobile messenger apps as of August 2015

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.