The popular messaging service WhatsApp recently became subscription-free, according to the B2B News Network (1). The Facebook-owned app recently lifted its $1 per year subscription charge and promised it will remain advertisement-free and subscription-free. The subscription was initially charged as a way to bring revenue to the platform without advertisements. With an audience of over 990 million users, WhatsApp received the funding it desired and no longer finds a need for subscription services.
According to Wired, WhatsApp is considered the most popular messaging application in the world with nearly 1 billion users (2). The app was purchased by Facebook for $19 billion in Feb. 2014. Alternative messaging applications are growing more popular, as they only require an Internet connection to use and save users money on their cellphone data plans. Applications such as GroupMe and WhatsApp are popular to use in B2B settings because they can easily group and facilitate conversations in a mobile space. WhatsApp also grows popular in unexpected parts of the world, with a majority of users coming from developing countries.