KEO Marketing

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Vibrant colors on trend for web design in 2016

Happier, more vibrant colors are on the rise in the world of web design.

Any B2B marketing agency looking to attract new clientele and make a statement with customers – both old and new – can do so through the use of bold color in the coming year (1).

For those wondering how this venturous aesthetic came to be, look no further than the fashion and design industries. Web design and online advertising often take cues from these markets. Simultaneously, the popularity of vibrant user interface frameworks and templates continues to climb.

Colors have long been shown to influence customer mood and behavior. Specifically, bold colors such as red and yellow are known to add youth, vitality and energy to agencies' integrated marketing efforts (1).

At the same time, Mashable suggested great web design dives deeper than color, especially when companies are considering users who have color deficiencies (2). Consequently, site developers should pair design elements with exceptional search engine optimization practices and responsive web design that allows for a positive mobile experience.

Simultaneously, B2B marketing representatives can translate this use of color to their company's email marketing campaigns and social media channels.


Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.