According to a recent report from Entrepreneur magazine, Twitter is in the process of changing its character limit from 140 to nearly 10,000 (1). Reports say only 140 characters will be seen at a time on feeds. Upon click through, however, a viewer will be able to see the full text. With Twitter currently limited to short and punchy statements, this character count alteration could mean a change in social media, digital, mobile and content marketing directions for many brands using the service. It could also mean changes in the B2B content marketing landscape, as brands can now post longer pieces of content.
The switch from social to content marketing
Although the transition has been slow, social media strategies are switching from social media buzzwords to high-quality content, according to Pushing Social. Viewers and businesses are no longer looking for keywords when consuming content. Rather, viewers are looking for enhanced experiences and relevant knowledge to take away from any given piece. With Twitter's changes underway, online advertising and social media postings no longer have to seem bare. Rather, this will give B2B companies the opportunity to share bigger ideas more freely.