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Smartphones and mobile marketing key for upcoming year

Mobile marketing may become an even more integral part of companies' promotional strategies this year as smartphones sales dominate the mobile market. A recent report by the International Data Corporation (IDC) predicts that more smartphones will be purchased in 2013 than feature phones for the first time ever. It is estimated that 918.6 million smartphones will be shipped this year, or 50.1 percent of all mobile shipments.

Increased smartphone use should convince marketers to invest both time and money into mobile marketing strategies. While the mobile trend is still relatively new, companies need to conduct plenty of research on the market and how customers interact with other brands on their smartphones.

A well-developed mobile tactic could involve getting help from marketing professionals to start the business on the right path. Expertise in a fast-growing sector can be of great use, especially in building a plan that best suits customers' habits and needs. It's important that businesses track mobile trends and are ready for what the future will bring. An increase in mobile interaction is guaranteed, but a unique strategy is necessary for maximum return on investment.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.