Mobile marketing to continue evolving

B2Bs that use mobile marketing tactics may want to stay informed about changes to operating systems. Companies like Google and Apple are consistently updating their tools to make them more user-friendly. Google recently updated its Gmail app, for instance, and released a new predictive search platform for Apple's iOS called Now, which offers its users utilities such as weather reports and sports team scores, Search Engine Watch reports.

As more businesses use mobile marketing to expand their reach, companies try to streamline their systems to stay ahead of the competition. The focus on all things related to mobile devices and apps is unlikely to slow down. According to eMarketer, 84 percent of all online traffic went to iOS devices in February 2013, and statistics indicate that Google's mobile traffic will keep growing. Although, more tablet users may will switch over from the iconic iPads to less expensive tablets. As competition makes alternative models available, mobile marketing will continue to be an important component of a marketer's online strategy.

To kick off a solid digital marketing strategy that can compete in today's multi-device society, a mobile marketing plan is critical. Businesses that have not done so already may want to ensure their website, email and social media sites are all mobile-friendly to reach as many prospects as possible.

Sheila Kloefkorn (1030 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.