Mobile marketing has taken the marketing world by storm. Many businesses are looking to implement more ways to reach potential clients on their mobile devices while also create a safe, interactive environment. For instance, mobile banking is predicted to grow significantly in the next few years. Financial institutions should start planning how to engage customers on their mobile phones while also protect sensitive financial information.
A report by Juniper Research showed that more than 1 billion people are predicted to use mobile banking by 2017. The estimated 1 billion people using mobile banking represents just shy of 15 percent of all mobile users. The majority of banks are said to have one mobile banking option, though larger institutions are finding ways to incorporate two or three options for clients.
With new technology comes the importance of communicating safety and security. Marketers can build a good rapport with customers and potential clients by promoting quality security efforts. Protecting people from mobile banking fraud, and other industry scams, involves alerting users to suspicious account activity, creating an application with tight security features, employing a safe operating system and including a hardware with well-layered security, says Bank Systems & Technology.