Smartphone and tablet use took the world by storm in this past year, and mobile marketing has taken on a whole new meaning. Studies show that the trend isn’t going to stop; in fact, it’s going to increase significantly. Marketing budgets are going to increase along with it.
A recent report by Juniper Research predicts mobile budgets will reach $55 billion by 2015, nearly double the $28 billion expected to be spent this year. The trend reportedly offers new opportunities for companies to promote products and services to their intended audiences and is driving in-store visits with coupon campaigns.
However, businesses may still be faced with showrooming and its unfortunate effects. While it is inevitable, there are ways to prevent it from affecting sales. Clickz suggests taking an aggressive approach to regain in-store sales. Marketers should have access to whatever customers have access to online and try to give interested clients special incentives, educate others on product or service information and, eventually, lead them to purchase online.
Another forward way to get potential customers to interact with the company is by improving digital experience. Clickz suggests alerting buyers of purchases, receipts, coupons, promo codes and exclusive events via mobile efforts.