It's crucial for companies to optimize their B2B marketing efforts to increase sales. Mobile marketing is one of the most effective ways of generating company income. In fact, 23 percent more firms achieve sales quotas when they adopt a sales mobility strategy, according to MarketingProfs. To reach customers and bring in more money, here are a few ways your company can ensure mobile marketing endeavors are up to par.
Make sure your website is mobile friendly
The responsive design approach allows websites to fit into both desktop and mobile device browsers. This provides customers with an optimized viewing experience, Mashable reported.
The article suggests increasing the size of buttons and fonts. This can make a big difference in acquiring and retaining customers. Additionally, making the form field size bigger will improve the visitor experience, which will increase the conversion rate. Fortunately, these changes don't require too much time or money.
With 17.4 percent of global Web traffic coming through mobile devices, companies would benefit substantially if they prioritize mobile marketing.