How to start a strong mobile marketing program

Mobile marketing is a necessity for every B2B company, because so many people interact with websites on their smartphones or tablets. It's time for marketers to offer an exceptional experience on mobile devices and provide content that attracts target audiences on their preferred devices. Optimizing a website for a wide variety of screens is important, but knowing how to do so effectively is key.

Social Media Examiner says to keep in mind that mobile marketing includes mobile websites, SMS, apps, QR codes, local search efforts, display ads and paid searches. All of these tactics are essential to having a cohesive brand experience for customers and prospects as well as being able to incorporate social media into the mix.

Mobile promotional efforts can be perceived as challenging, however they are not something for marketers to be worried about. In fact, mobile is a tool that will increase revenue, improve interaction with clients and make the brand more reputable in its industry.

Search Engine Watch suggested companies employ Google Analytics from the very start of their strategies to make sure they know how their efforts are faring and what can be improved to make the perfect mobile strategy.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.