How to start a strong mobile marketing program
Mobile marketing is a necessity for every B2B company, because so many people interact with websites on their smartphones or tablets. It's time for marketers to offer an exceptional experience on mobile devices and provide content that attracts target audiences on their preferred devices. Optimizing a website for a wide variety of screens is important, but knowing how to do so effectively is key.
Social Media Examiner says to keep in mind that mobile marketing includes mobile websites, SMS, apps, QR codes, local search efforts, display ads and paid searches. All of these tactics are essential to having a cohesive brand experience for customers and prospects as well as being able to incorporate social media into the mix.
Mobile promotional efforts can be perceived as challenging, however they are not something for marketers to be worried about. In fact, mobile is a tool that will increase revenue, improve interaction with clients and make the brand more reputable in its industry.
Search Engine Watch suggested companies employ Google Analytics from the very start of their strategies to make sure they know how their efforts are faring and what can be improved to make the perfect mobile strategy.