KEO Marketing

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Google makes it easier to target mobile buyers

Consumers have access to information more than ever before, and mobile technology looks to provide even greater resources to buyers all over the world. As a B2B marketing professional, you have the opportunity to influence purchasing decisions through online marketing campaigns, but you need to be aware of the ways in which search engine marketing (SEM) can lead to higher conversion rates.

Recently, Google launched its new Google Shopping experience for tablets and smartphones in the United States. Similar to desktop computers, Google Shopping for mobile makes it easier for business professionals to put their products in front of prospective buyers. The feature shows product images and enables shoppers to survey all available options before they decide to make a purchase.

With mobile technology becoming a part of daily life, marketers need to find ways to embrace and use this trend to their advantage. According to Google's Our Mobile Planet research, nearly 34 percent of Americans have made a purchase on their smartphones, and that number is expected to increase as mobile phones and tablets integrate into the buying process.

Product Listing Ads can be set up in AdWords. In order to make the new listings available to mobile and tablet users, enable your campaigns to target mobile and tablet devices with full browsers.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.