Companies that utilize mobile marketing are able to create more personal connections between them and their customers. Offering promotional messages via text, email or mobile-optimized websites allows businesses to offer more convenient experiences for potential leads investigating the brand as well as existing customers who want to learn more about the products and services. Fortunately, mobile marketing is just now gaining traction and is predicted to become a much more valuable asset to many organizations.
ClickZ points out that while smartphones resemble computers, the user experience is much different. This means that businesses will need to optimize their websites accordingly and make sure leads and clients are able to easily access the information they need no matter what screen they are using. According to Venture Beat, email is one of the most powerful mechanisms mobile marketers can use to attract new clients. Combining other mobile necessities with email will allow for an engaging and personalized experience for each and every customer.