Facebook ‘Home’ has significant impact on mobile marketing
The Facebook Home phone is one of the latest advances in social media and mobile development. It has combined the smartphone and social networking experience onto one platform and has made Facebook a more interactive experience for users. Mobile marketing is affected by the new phone app, but just how it has changed the mobile atmosphere is key to future marketing tactics.
Facebook has been doing fairly well since breaking into the smartphone industry. The Wall Street Journal said the company is seeing success from advertising on smartphones and tablets, something it really hadn't conquered until about a year ago.
But the new app continues to change the way people interact with social media and how marketers spread brand awareness. Search Engine Journal pointed out that aside from the way Facebook Home is changing social media use, it is affecting the way people search. For instance, the Google search tool is covered up by the Home application and requires some navigation to get to. While not a big deal, little details like this can come into play with mobile search and how marketers try to get their website found on mobile devices.