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B2B marketers are embracing mobile advertising

Mobile advertising is a growing trend in numerous industries and it looks like B2B marketing is catching on.

B2B Marketing, an informational resource for companies, shared the results of a Juniper study that found global spending on mobile advertising should reach $105 billion by 2019 (1). This projection means that in the near future, 44 percent of a company's total digital ad budget will be spent on mobile advertising.

The study went into detail about the advantages of mobile advertising. Marketing on mobile devices leads to higher visibility and quicker response rates. AdAge suggested B2B marketers are finally turning to mobile options because of the proliferation of new technologies in the business world (2).

More companies are replacing laptops with tablets. The increased performance of smartphones has turned them into necessary business tools. To reach mobile professional clients, B2B marketing strategists have to put content into the hands of their audience.

Video options are also becoming increasingly popular. The Juniper study suggested programmatic video ads and materials that can displayed on mobile devices facilitate higher engagement rates. B2B companies can reach out to a digital marketing agency to explore mobile and video options.

(1). NEWS: Mobile ad spend to reach $105 billion by 2019
(2). Mobile marketing is finally becoming a priority for b2b

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.