B2B marketers are embracing mobile advertising
B2B Marketing, an informational resource for companies, shared the results of a Juniper study that found global spending on mobile advertising should reach $105 billion by 2019 (1). This projection means that in the near future, 44 percent of a company's total digital ad budget will be spent on mobile advertising.
The study went into detail about the advantages of mobile advertising. Marketing on mobile devices leads to higher visibility and quicker response rates. AdAge suggested B2B marketers are finally turning to mobile options because of the proliferation of new technologies in the business world (2).
More companies are replacing laptops with tablets. The increased performance of smartphones has turned them into necessary business tools. To reach mobile professional clients, B2B marketing strategists have to put content into the hands of their audience.
Video options are also becoming increasingly popular. The Juniper study suggested programmatic video ads and materials that can displayed on mobile devices facilitate higher engagement rates. B2B companies can reach out to a digital marketing agency to explore mobile and video options.