Companies may have a hard time filling their B2B marketing teams with the right kind of talent. A complete integrated marketing campaign relies on digital performance, and other industries try to scoop up the top tech candidates, according to Marketing Interactive (1).
Many young digital artists, programmers and online content marketing experts throw in with startup companies. Businesses prioritizing new ideas or strategies seem to attract millennial employees who favor innovation over stability. B2B Marketing, a business advertising information resource, said plenty of digital experts prefer to start their own business over trying find work with an existing organization(2).
This could prove especially challenging for established companies that want to start digital advertising or mobile marketing. If an organization just begins to recognize the value of new technology, it can be hard to appeal to talent looking for groundbreaking opportunities. Also, businesses that hire digital marketing experts for basic Web design maintenance or other such work could lose their staff to more exciting positions.
A business can play catch up by working with a digital marketing agency to help redesign advertising campaigns around innovation. A business partner with experience in interactive marketing or other new ideas can bring an organization up to speed and help design tasks that will challenge and inspire staff members.