Businesses can prioritize visibility in a geographic area by employing local search marketing strategies. Here are 3 tips to help prospective buyers find information about a company in their immediate proximity.
- Take advantage of Google Plus Local
Google Plus Local, a tool that helps Web searchers discover neighborhood businesses, improves search engine optimization results for companies (1). Companies can optimize search results by completing a Google Plus Local profile and providing detail information. B2B marketing professionals should include photos, which can help businesses stand out among competitors. When marketers utilize this tool, Google may present listings in the area at the top of the browser.
- Build a responsive design website
Because many people use their smartphones to find information on local companies, business websites need to be mobile friendly. In fact, nearly 86 million people searched for information on local business via mobile (2). Many buyers turn to their mobile devices because they are on the move and need information immediately.
- Prioritize organic reviews
While word-of-mouth marketing is powerful, local business reviews have the ability to influence prospective buyers. People are more likely to trust customers than a company's promotional copy. Encourage buyers to publish reviews on Yelp and other review sites (3).