3 tips to bring local search marketing to the next level

With a majority of people owning smartphones, on-the-go searches are on the rise. Fifty percent of mobile searches are for local information, according to Search Engine Watch. When a prospective lead is out and about and looking for what a business offers, it is crucial that he or she find it, preferably among the top results. Here are some tips for local search marketing:

  • Don't forget the standards of search engine optimization. Local search is still under the domain of SEO, but there are a few extra criteria to look at in order to optimize correctly for local results. Marketers should ensure that their landing page has a succinct key phrase mentioning the business' location and specialty.
  • An organization's name, address, and phone number must be consistent across all sources. Possible leads may get conflicting information, or none at all, if companies don't update their listings across the board. 
  • Businesses must pay attention to their ratings on sites like Google+ and Yelp. These rankings are big part of local SEO. While such forums are not under the control of the company itself, they are important. If there is any way a business can address poor rankings, it should make every effort to do so.
Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.