With a majority of people owning smartphones, on-the-go searches are on the rise. Fifty percent of mobile searches are for local information, according to Search Engine Watch. When a prospective lead is out and about and looking for what a business offers, it is crucial that he or she find it, preferably among the top results. Here are some tips for local search marketing:
- Don't forget the standards of search engine optimization. Local search is still under the domain of SEO, but there are a few extra criteria to look at in order to optimize correctly for local results. Marketers should ensure that their landing page has a succinct key phrase mentioning the business' location and specialty.
- An organization's name, address, and phone number must be consistent across all sources. Possible leads may get conflicting information, or none at all, if companies don't update their listings across the board.
- Businesses must pay attention to their ratings on sites like Google+ and Yelp. These rankings are big part of local SEO. While such forums are not under the control of the company itself, they are important. If there is any way a business can address poor rankings, it should make every effort to do so.