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2 tips to increase mobile marketing ROI

With the realization that people are interacting on their smartphones and tablets more than they are on desktops, mobile marketing should be at the forefront of every company’s promotional strategies this year. Recent studies show that even though mobile efforts are in their early stages, they are expected to be a large part of marketing budgets within the next few years.

A recent survey by staffing firm Aquent revealed that many marketers are faced with challenges measuring mobile return on investment. Businesses are therefore expected to invest in professional services that can help improve and track smartphone and tablet ROI more effectively. In the meantime, here are two ways ClickZ recommends to best utilize mobile marketing for maximum profits:

1. Focus on email
Mobile users are constantly on the go and checking their personal and professional email accounts on their mobile devices. It’s important that the emails they receive are mobile-friendly and easy to open.

2. Create a great design
Along with fast downloading ability, mobile content should be visually appealing. Just because it’s on a smaller screen doesn’t mean that it should be ugly or boring. Spend time optimizing mobile content and making it look reputable for customers’ eyes.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.