As Google creates a more cohesive and user-friendly experience online, it's important that marketers engage all marketing tactics and combine them for maximum use, including mobile marketing. Customers are conducting business and researching other brands on their phones now more than ever, and it's important to make sure they receive the promotional material meant for their eyes.
Not only should campaigns be reaching their intended audience, they should be formatted for easy use. ClickZ says that 2013 will be an important year for content marketing, and companies should use strategic fonts, colors, images and sound to get the most bang for their buck. Here are two more mobile campaign tips to pay attention to:
Setting big adjustments
Search Engine Watch says that Adwords' current bid adjustment is only for time of day, but there is now a new option for location and devices. Not only will ads get seen based on certain hours, but also depending on where users are located and what mobile device they are using.
Google is moving all accounts to Enhanced Campaigns by early summer, so it may be better to upgrade before then and learn more about the system sooner.