Young B2B buyers research and purchase online
B2B organizations should concentrate on their online marketing efforts, a new survey shows. According to research by Acquity Group, 90 percent of company buyers between the ages of 18 and 35 make purchases online. Half of the buyers in this age group also do research on the Internet before making purchasing decisions, spending over an hour online for major purchases of $5,000 or more. Additionally, 70 percent of buyers said that they would spend more of their budget online if it were easier to access and navigate supplier websites.
Companies must ensure that their online presence supports buyers' demands. Concentrating on providing accurate, accessible content to customers who are engaging in online research is a natural marketing strategy. So too is focusing on search engine optimization in order to ensure that buyers land on an organization's websites when involved in searches. Content marketing strategies will vastly improve SEO if the company creates high-quality, relevant content for B2B prospects.
In order to attract young buyers, a company must have a marketing program that emphasizes online promotional tactics. Businesses might consider contacting an interactive marketing agency to help them with this task.