Why start an online marketing program?

Even though the world has turned digital and businesses are taking their branding efforts online, there are still some companies that haven't started online marketing strategies. While it may seem like a challenging undertaking, B2B marketing on the Internet is actually becoming much easier and exponentially more beneficial. In order to reach customers and spread brand awareness, organizations should utilize the various channels that the Web offers for promotional activity. There are a multitude of opportunities for businesses to make their brand unique and stand out among the competition, so it's worth contacting an interactive marketing agency about the options available.

Where potential customers are interacting
The statistics pointing to the number of prospects searching for new products, services and businesses to work with on the Internet clearly point to the need for an online presence. Getting an edge on the competition is very easy if marketers are willing to take the few minutes to fill in business information in the Yellow Pages online, set up a Google account or start using other social media platforms, among other imperative online tactics, according to Search Engine Journal.

Improving community presence
Local businesses especially need to be able to tap into the surrounding community, and this is best done with local search marketing. Coming up on a local search result and providing easily accessible contact information for interested prospects is key. Potential clients are researching brands on the Internet, and that is a large part of how they start doing business with companies. The website content, online contact and social media interaction show prospects that the company is legitimate and worth doing business with, says Search Engine Journal.

Incorporate different channels for cohesive experience
Another great way to start an online presence is by creating a company blog to share expertise and tips for prospective buyers, says MarketingProfs. A blog is a great way to get people interacting with brand content, but also encourage them to visit the company's website or social media profiles. Try showing some personality and transparency with the posts. Slowly start to incorporate Twitter posts, initiate LinkedIn question forums, create a newsletter and comment on other companies' blogs. All efforts will come together and provide solid search engine optimization for the company website. Engage customers with content and information across all platforms to make their experiences with the brand relevant, useful and lasting.

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.