Use blog content for better lead generation strategies

Online marketing is a great way to generate more leads for the company and build relationships with potential buyers. One way to attract website visitors is to improve the company blog and rank higher on Google searches. Blogs boost SEO if developed properly and can be a huge benefit to any business looking to create a reputable brand voice on the Internet. Here's how:

1. Provide clear opt-in forms
Social Media Examiner offered the idea of having opt-in forms or calls to action located on the same page of the blog so people can easily fill one out if they choose. Don't let the form get in the way of the reading experience, but make sure it is visible and easy to fill out in case prospects do want to find out more information.

2. Create better content
This is fairly simple, but it's important to have really stellar content that people will get a lot from and want to come back for more. Educate prospects so they can turn to the company to purchase the products or services needed to solve their business's problems.

3. Encourage sharing
Along with engaging readers and getting them excited about what's going to come next on the blog, give them the option to share the post right to any social media channel of their choice. This will help marketing efforts and spread a positive brand image.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.