Understand target audience for better online marketing

While it may seem like the Internet has endless possibilities to reach as wide of an audience as possible, the online marketing tactics that work best are the ones that are targeted and defined. A quality SEO plan will require marketers to have a clear idea of who they are promoting products and services to and how to grab their attention.

ClickZ recently reported that evolving with the changing business world means knowing where readers are coming from. If companies don't have a good idea of who their audience is, they are going to have a hard time figuring out proper tone and style for web content and keyword strategies. Traffic patterns change for websites at an alarming rate, which is good if marketers know how to adapt to the ebb and flow of website visitors with quality content.

ClickZ suggests businesses rethink their search engine optimization strategy, especially what types of digital devices readers are using to look at brand content. Search Marketing Land had predicted that SEO in 2013 would require marketers to make website maintenance and social media marketing a priority to succeed.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.