While it may seem like the Internet has endless possibilities to reach as wide of an audience as possible, the online marketing tactics that work best are the ones that are targeted and defined. A quality SEO plan will require marketers to have a clear idea of who they are promoting products and services to and how to grab their attention.
ClickZ recently reported that evolving with the changing business world means knowing where readers are coming from. If companies don't have a good idea of who their audience is, they are going to have a hard time figuring out proper tone and style for web content and keyword strategies. Traffic patterns change for websites at an alarming rate, which is good if marketers know how to adapt to the ebb and flow of website visitors with quality content.
ClickZ suggests businesses rethink their search engine optimization strategy, especially what types of digital devices readers are using to look at brand content. Search Marketing Land had predicted that SEO in 2013 would require marketers to make website maintenance and social media marketing a priority to succeed.