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Social media lead generation for B2B highly effective

There are conflicting views on social media's place as a B2B lead generation tool. However, it can be difficult for B2B marketing professionals to attract high-quality leads, and Twitter in particular may be an untapped resource that helps them connect with influencers in the industry. 

It's important to understand how buyers use Twitter as a critical part of their research processes. Because these individuals are on the hunt for more information, they are more likely to visit a B2B website after seeing a tweet from the brand (1). Additionally, seeing tweets from a particular company makes decision-makers more likely to seriously consider the brand as a contender. Firms that leverage the power of Twitter can take advantage of this. Use tweets to link to case studies or product demo pages that may otherwise be buried deep within a website.

Utilizing video through tweets can also help B2B marketers garner more attention (2). Twitter is a highly versatile tool that allows B2B marketers to connect with their audience on a number of different levels. Since so many decision-makers use this tool to stay up to date on industry news, it should definitely factor into any lead generation strategy. 

1. "Twitter and Compete study: How Tweets influence B2B tech audiences"
2. "Promoted Video on Twitter May Help B2B Marketers Boost Engagement"

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.