Forging connections through social media is crucial for a business, but nurturing those relationships is what matters most. Engaging with people will spark interest and lead to sales. Engagement requires knowing your audience, listening and contributing to the conversation.
MarketingProfs suggests identifying people with similar values, goals and perspectives. These may be individuals you already know such as colleagues, customers, vendor and suppliers. It's important to also consider reaching out to individuals who would show interest in your services. To get an idea of what people care about – listen. Observe people's interactions on LinkedIn, Facebook and Twitter.
Go ahead and chime in, contribute and start the conversation. Build awareness of your company and your brand. However, it's not just about you. It's important to remember you're engaging in a conversation. Be cognizant of your audience's interests and passions.
Once you've cultivated this community, make it easy for connections to invest in your product. Forbes recommends placing your phone number on your Twitter profile and creating a Facebook tab that asks people to sign up for emails. All of these tactics will pique people's interests and generate sales.