Revamp company websites for better online marketing

Take branding strategies to the next level with proper website design and search engine optimization tactics. Many prospects are turning to the internet to research and get in contact with companies, meaning marketers need to make sure their website is up and ready for business. But it's also important to make sure the website evolves with the brand image over time.

Businesses looking to get a high return on investment from their websites and other online marketing strategies need to take into consideration their content plan, who their target audience is, how they are going to represent company initiatives online and what metrics they are going to use to measure progress, according to Search Engine Watch.

Social Media Today said it's important to take into account the newest and latest technological inventions, how today's audiences are responding to design and what it takes to get people to make a decision. Making a website new again means incorporating brand purpose into modern website design so customers will want to continue interacting with it.

Many companies find success by combining old and new forces so they don't lose their online following and can also keep them engaged. Make a new editorial plan, employ the latest data and make every stride necessary to improve SEO.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.