Relationship building fuels a company’s marketing strategy

An effective marketing strategy involves forging invaluable connections with buyers. Marketers deal in relationships now (1). Personal connections can't be stolen or re-created by another company, which gives businesses a competitive edge in the marketplace. 

When a marketing message resonates with a buyer, he or she is more likely to engage with the idea, product or service. Engagement in a positive way is exactly what builds a relationship. One way to foster a connection, Understand the behavior of their target audience (2). However, it's important to segment the audience because not every person wants the same relationship. There are various ways individuals can forge stronger connections with an array of buyers.

In the evolving digital landscape, take advantage of social media. Individuals like to express feelings about a relationship through a social media channel. It provides an ideal space to start a conversation with an audience, which may facilitate lead nurturing.

If a message does not effectively convey the message through social media, turn to content marketing. From bullet point lists to videos and images, these communication outlets can attract other prospective buyers.  

Sources:
1. What marketing is really all about
2. B2B relationship marketing

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.