KEO Marketing

Be in the Know.

Manage personal SEO campaigns and improve your company’s lead generation

In the professional world, you need to manage and maintain your own personal brand similar to how you create a personality for your business. As the internet continues to play an active role in how people network, you might find value in using search engine optimization (SEO) techniques to boost the rankings of your personal social media accounts, especially if you use services like Facebook, Twitter, LinkedIn and Google+ for professional purposes.

Recently, Search Engine Watch’s Nathan Safran ran a basic study using Conductor to determine how much – if any – personal social media accounts affect SERPs. He originally analyzed data earlier in the year, but with Google’s continuous evolution, it’s worthwhile to see which updates have been made over the past seven months.

Safran’s results showed which services influenced page rankings the most. According to the report, Facebook increased by 10 percent to 62 percent since January 2012, which was the largest growth of all tested services. Twitter continues to influence SERPs the most with 95 percent of the time, while Google+ and LinkedIn fell flat.

As a business owner, you can promote your personal brand, and your company can benefit from your high page rankings. When a prospective client goes to search your name, your social accounts with show up toward the top, and you may find your own name is the easiest lead generation tool you can wield today.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.