Marketers have been using a wide variety of online strategies to further engage their target audiences. Between social media, mobile marketing and SEO tactics, it's time to make promotional strategies more direct and focused around increasing conversions. This means turning to ads that will grab customers' attention and lead them right to the products or services they are interested in.
ClickZ recently offered the idea of having ads tell a brand's story. Content marketing strategies have revolved around telling a company story in order to offer transparency and a more solid image of the organization, but it may also benefit the business if target audiences come in contact with ads that are compelling, interesting and more interactive. Doing so means offering more information on the company's employees and designing an eye-catching format.
Mashable said native advertising, or more interactive and exciting advertising that prompts people to share the content, is becoming a trend for marketers, as it gets target audiences more involved in the process. The more prospects become aware of the brand and are able to find the products or services they are looking for from the ad, the better the opportunity to increase sales.