LinkedIn is expanding its B2B marketing capabilities
Of the all the social platforms, however, LinkedIn stands heads and tails above the competition. LinkedIn currently accounts for 80 percent of all the leads generated from B2B social media marketing campaigns. It is four times more successful than popular pages such as Facebook and Twitter.
LinkedIn is constantly providing new updates for B2B marketers. WebProNews reported LinkedIn recently extended the reach of user's content (2). The new LinkedIn Network Display allows blogs and published content posted on its platform to be shared with outside publisher sites.
The publishing capabilities are going to be opened to a global market. The site is looking to facilitate blog posts in multiple languages.
LinkedIn has also launched new versions of its sales navigator tool, Slideshare and Pulse news reader app. The reader app measures a user's network and displays appropriate content based on his or her history and preferences.
LinkedIn now offers Microsoft Dynamics CRM integration and it has provided companies with a Social Selling Index which evaluates sales metrics for different users.