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LinkedIn is expanding its B2B marketing capabilities

Social media is fast becoming an essential tool for B2B marketing strategies. Kissmetrics, a data analytics source for business, found LinkedIn is the most successful site for B2B campaigns (1).

Of the all the social platforms, however, LinkedIn stands heads and tails above the competition. LinkedIn currently accounts for 80 percent of all the leads generated from B2B social media marketing campaigns. It is four times more successful than popular pages such as Facebook and Twitter.

LinkedIn is constantly providing new updates for B2B marketers. WebProNews reported LinkedIn recently extended the reach of user's content (2). The new LinkedIn Network Display allows blogs and published content posted on its platform to be shared with outside publisher sites.

The publishing capabilities are going to be opened to a global market. The site is looking to facilitate blog posts in multiple languages.

LinkedIn has also launched new versions of its sales navigator tool, Slideshare and Pulse news reader app. The reader app measures a user's network and displays appropriate content based on his or her history and preferences.

LinkedIn now offers Microsoft Dynamics CRM integration and it has provided companies with a Social Selling Index which evaluates sales metrics for different users.

(1). 7 Advanced LinkedIn Strategies for B2B Marketing
(2). Here's How LinkedIn is Getting Better for B2B Sales and Marketing

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.