B2B marketing may be the industry virtual reality is looking for. The technology has been around for decades, but a cost-effective use has yet to be discovered. Recently, companies have been using simple virtual reality devices for advertising and there is speculation it's the next big thing for B2B marketing.
While most have assumed virtual reality would find a home in the consumer market – likely in gaming or media consumption – certain companies have been using it to promote their products. Google has already introduced a promotional virtual reality cardboard device much more affordable than traditional 3D tools. Ad Age suggested the technology is going to continue to get cheaper and can be used to promote big-ticket items like homes, office spaces and industrial equipment (1). Companies that provide manufacturers with machinery can create virtual examples of how the equipment works for demonstration and training.
Marketing Dive stated virtual campaigns would be especially effective for B2B marketers trying to create a narrative about their product or service (2). It allows businesses to create immersive environments to introduce potential clients to how their merchandise performs and how it will profit their company. High-tech demonstrations at public events could create leads and drum up interest on social media pages.