KEO Marketing

Be in the Know.

Increase Website Conversion Rates by Building Trust

You have improved your search engine ranking and built a great content marketing program. More leads are coming to your site, but they are not converting. What could be wrong? Well, there could be several things. One of the things to consider is the feelings of trust created by your website. When the web visitor is on your website, how much trust about your products or services does the content inspire? If the visitors do not believe what you are saying about your products, they will not convert. With that thought in mind, here are five suggestions for building trust.

Create a website with a professional appearanceWebsite visitors quickly evaluate a site by visual design alone. An amateur-looking website will kill trust and drive potential clients away immediately. When designing a website pay attention to layout, typography, images, spelling, good grammar and more.

Customer testimonials. Ask people who have used your products to write a testimonial. Google, Amazon, Yelp and other online services have trained people to read testimonials. When enough customers tell of the advantages of using your products, you have built up a lot of trust.

The results of scientific tests and studies. If your product is a technical product, providing research reports that prove the product claims can go a long way toward building trust. The product does not need to be overly technical either; tested insulation value of a home or security of a bank’s online payment software can be proven by tests and therefore can be used to build trust.

Third-party reviews. If a trade magazine or a well-respected blog wrote a glowing review about your product, put it onto your site and link to the article.

Social proof. If you have hundreds or thousands of customers, make it well-known. Nobody wants to be the first (or only) person using your service. Demonstrating that hundreds of customers have purchased your products shows that many people use it and therefore it can be trusted.

Invest the time to add trust-builders to your website. When trust is high, potential customers will feel more comfortable with making the purchase decision. To help with designing a website that increases your conversion rate, contact KEO Marketing, a full service B2B and digital marketing agency, or call us at 888-702-0679 for a free m analysis today.


Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.