A high level of visitor engagement with a brand online is one of the signs of a solid online marketing strategy. Search Engine Watch reports that creating great content is is key component to improving engagement, as information that is poorly presented or uninteresting to the reader will cause them to look elsewhere. Once an online marketer has quality content to display on webpages, the following tips may also improve engagement:
1. Focus on design
According to Search Engine Land, the font on the website pages should be the right size, around 13 or 14, and color to encourage easier readability. Choosing the ideal font size and color can make copy easier on the eyes. The color should contrast well with the background and be clearly visible to encourage a lower bounce rate.
2. Include internal links
Adding more internal links that are relevant to the content may also help garner higher levels of engagement as more clicking and browsing can keep a visitor on the company website longer.
3. Have engaging headlines
Finally, using headlines that are likely to draw a reader's attention may also attract readers to the content and encourage them to continue reading.