How to use YouTube for better online marketing

Content is an extremely important part of online marketing, and diversifying content with video is a good way to get more brand interaction on various levels. YouTube offers multiple branding and advertising options for businesses and has most recently announced that it is offering a subscription option.

The New York Times reported on the new update to the video website, saying that YouTube will offer subscriptions in a similar way that newspapers and magazine have subscriptions. This could be a good marketing opportunity for many businesses that are looking to advertise on targeted content or even produce video material themselves.

Steps to advertise on YouTube
If the former is the case, it is best to know how to advertise on the website. Search Engine Watch says to first create an AdWords account, connect AdWords and YouTube, choose settings for the video and start creating. Make sure to pick accurate keywords, define which devices to target and work on developing content for a specific demographic. While it may seem like a lot of small, insignificant steps, it is actually fairly easy and beneficial in the long run.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.