KEO Marketing

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How to use SlideShare for online marketing content

There are multiple ways for marketers for creative content marketing strategies, but a combination of visual material and strong copy is key for B2B marketing. SlideShare offers companies the opportunity to have a strong visual representation of a promotional tactic accompanied by powerful text. This combination is great for marketers looking to further engage their target audience.

Search Engine Journal says SlideShare is a great way for businesses to repurpose their older website content into something refreshing and equally impactful. Readers may not search too far back in blog post archives, hence the need for a new and improved version of the copy.

Social Media Examiner also points out that there are many ways for marketers to approach SlideShare content, but it is best to create a presentation based on a subject they are knowledgeable about. Make sure content is fresh and invigorating, but it has to be relevant, accurate and include well-written copy. Remember to always optimize the presentation so it will be recognized by search engines, but also provide useful content for readers. Incorporate brand personality into the presentation so the slides are unique and catch readers’ attention. Social Media Examiner says it’s best to use an editorial calendar to make sure all of the bases are covered.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.