In order to have a solid content marketing strategy, marketers need to be able to create strong blog material on a regular basis. Fresh, new content is important to garner readers who are interested in what the industry's thought leaders have to say as well as ranking well on search engines. Readers appreciate the effort, and search engines consider a website more reputable if it constantly offers relevant and well-written copy. Developing a community of followers means having a strong online presence and putting forth the effort to provide avenues for followers the opportunity to interact with the brand on a blog, social media page or other online communication channel.
Creating great blog content isn't always easy, but marketers can easily offer fascinating and useful material by taking a different approach every once in awhile. Stepping away from the digital realm to develop a new thought process and write based on experience, not necessarily topics that other industry experts are writing about, might offer new perspective, according to Search Engine Journal. Thinking outside the box is especially important, and it might be easier to do so without thinking about website traffic and SEO logistics for a moment. Look beyond the analytics and think about what would be best for readers. Here are a few additional ideas from Social Media Examiner to take into consideration when trying to write content more consistently:
1. Diversify blog authors
Try asking other authors to chime in and offer their own insights. Not only will this take some of the pressure off of the primary writer, it will make the website more appealing to Google and more legitimate to interested readers.
2. Offer a new perspective on an old topic
Don't be a broken record; instead, take a new twist on an issue and show readers a better solution or simply how to think differently about what the industry has to offer.
3. Be promotional
Don't forget to tactfully and subtly tie in the businesses products or service that are available for purchase. Use the blog as a tool to announce new products or upsell recent sales.
4. Research proper keywords
Keywords are a big help when it comes to finding new topics to write about. Do some research and find what terms target audiences are searching and create a few stories around valuable information.
5. Use social media
Sometimes it's best to offer a tidbit of information via a Facebook status or Twitter update. Companies don't have to go all out, but they can get people excited about upcoming content and what the brand has to offer down the road.