B2B marketing campaigns can utilize some social media platforms

As predictions continue to roll in for marketing in 2014, B2B marketers can consider how they will utilize social media. Trends in the B2C realm are fairly straight forward – continue with short videos and humorous content that improves your "fandom." Entrepreneur explains that fandom refers to those followers who truly love your product and service and show it on social media.

Social media for B2B not at "fandom" levels yet
While utilization of social media by buyers and sellers continues to grow in the B2B market, there are still differences. It's easy to imagine that fandom revolves around products or services that are more exciting to consumers than what most B2B companies have to offer. Professionalism would also dictate that raving about a company on social media in the business world is not always appropriate.

For this reason, LinkedIn has become the social media platform of choice for most B2B marketers. Its orientation toward business networking makes it a natural lead generation tool in the B2B market. While fandom on LinkedIn may not come around anytime soon, you can get people talking and sharing B2B products on the social platform.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.