As predictions continue to roll in for marketing in 2014, B2B marketers can consider how they will utilize social media. Trends in the B2C realm are fairly straight forward – continue with short videos and humorous content that improves your "fandom." Entrepreneur explains that fandom refers to those followers who truly love your product and service and show it on social media.
Social media for B2B not at "fandom" levels yet
While utilization of social media by buyers and sellers continues to grow in the B2B market, there are still differences. It's easy to imagine that fandom revolves around products or services that are more exciting to consumers than what most B2B companies have to offer. Professionalism would also dictate that raving about a company on social media in the business world is not always appropriate.
For this reason, LinkedIn has become the social media platform of choice for most B2B marketers. Its orientation toward business networking makes it a natural lead generation tool in the B2B market. While fandom on LinkedIn may not come around anytime soon, you can get people talking and sharing B2B products on the social platform.