In today's world – where customers place value on immediacy and having information right at their fingertips – websites are a must for any individual or team looking to start a business. At the same time, a site can come with its own set of complex rules and regulations, particularly during its early stages. As B2B marketing startups work to mold their brand and launch a complementing website, these are four web design strategies to keep in mind:
1. Lay out the plans
It's one thing to have good intentions, and it's another to document them. As business owners and marketers carve out plans for their site, they should create a list – or perhaps even draw up a template – of the features they'd like their site to include. While about, contact, and services or products web pages are standard across any industry, overseers should find creative yet fitting ways to relay their information. Additionally, site planners should brainstorm and schedule blog topics ahead of time so they can hit the ground running when it comes to their content marketing.
2. Think function
Though visuals are important for any site design project, developers should also keep functional elements in mind as they plan. According to Tech.Co, search engine optimization should play second only to design (1). Some B2B marketing agencies would disagree, adding that a beautiful website means very little if people aren't finding it. Additionally, designers should make responsive web design and mobile marketing practices a priority given the current mobile-first mindset.
3. Consider hiring an outside agency
Free website platforms can seem like a great idea initially, their lack of customization could end up sending the wrong message to potential customers. Investing in a web design company upfront will allow a startup to come out of the gate strong and keep it from using outdated technology or low-level design practices.
4. Maintain regularly
While some companies may approach their website with a set it and forget it mindset, most marketers would stress the importance of consistently providing new content and making routine site updates. Furthermore, promoters should use email marketing to share new content as it rolls out.