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3 tips to improve video content marketing

Content marketing is becoming an important part of developing a brand’s online presence. Attracting interested customers with relevant and compelling material is a great way to grow a business, but marketers need to be smart about their posts. There are various options to do this, but one of the most engaging is video. Video can be interesting, informative or even entertaining, thus grabbing viewers’ attention and improving the company’s reputation.

Better video content means more interested viewers and a great way to garner leads. However, simply putting up a YouTube video and waiting for views isn’t going to cut it. Here are three tips to make outstanding video and improve brand image:

1. Short videos for social media
Social Media Examiner offers the idea of creating a short, introductory video that captures potential customers’ attention and gives them insight into the brand. They should be personal and informative, yet short.

2. Slideshows
A slideshow video is simply a PowerPoint put into video form, possibly paired with music or a voice track. SEO News says these videos are incredibly easy and educational, and they can develop the company as a reputable source in the industry.

3. Video campaigns
In order to spread the content, it’s important to develop a plan for distributing the video. A good marketing strategy for this would include a short but effective social media sharing strategy.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.