Creating compelling content is important for the longevity of a company, but in order to keep doing so, marketers will need to find inspiration from different online marketing resources. Doing research on the Internet to improve blog content or enhance news stories is a great option. Marketers will need to know where to turn for the best information for content marketing. No matter the business, there are a few great resources to use for content creation ideas. Here are three important sites to turn to:
1. LinkedIn groups
LinkedIn offers a wide variety of smart discussions and specific groups that companies can research to see what target audiences want to hear from brands. Plus, professionals will be able to provide insight on what new trends or relevant news is worth reporting on.
Google will offer different phrases when a keyword is typed into the search box, showing what other people are looking for. This is helpful because it could redefine the direction of the company blog or bring about new keywords to be used in content.
YouTube is a creative outlet for many, including businesses. Some marketers and design teams have provided exceptional video content that others in the industry can really learn from. Watch competitors' videos, take notes and try new content that best suits the business's own initiatives.