Local search marketing has improved in recent months, and there are still more upcoming changes to look out for. Because companies can tailor their campaigns toward specific locations and devices, targeted ad campaigns have taken on more importance. Because so many users are interacting with companies on their mobile devices, it's essential that marketers stay up to date on their tactics so they don't miss any marketing opportunities.
Here are three important trends that experts say will be key in this year's local search efforts:
1. Targeting as many local directories as possible
Search Engine Watch says companies that have more than one location need to make sure that important business information is registered and updated in all local directories.
2. New definition of leads
Companies need to have a set plan to attract the many users researching companies online and looking for local businesses. Even if leads purchase from competitors, marketers need to make extra efforts to retain their business.
3. Interact with other local businesses
Join forces with other local companies or professionals to garner online attention, thus attracting new viewers or interested buyers to the company website.