Businesses aiming to position themselves as thought leaders and experts in their fields can't ignore the power of content marketing. In addition to providing high-quality content on the company website, sharing it via social media and sending it through email campaigns, another important platform brands can use to flaunt their articles, videos, podcasts and more is a business blog.
When developing a blog or looking to revamp an existing one to increase traffic numbers and support lead generation initiatives, it's a good idea to consider the following tips:
- Make the blog attractive and user-friendly: Like a company website, the blog should be aesthetically pleasing and easy to navigate. Keep the design simple and clean, and ensure content is easy to search and with distinct categories and bold post titles.
- Keep it fresh: While blogs allow companies to delve deeper into topics with longer content, it's important to provide readers with a mix of articles and other media. Avoid covering the same topics repeatedly by posting news releases, industry reports and white paper summaries, as well as videos, podcasts and graphics.
- Link to social media, relevant websites: Including social icons at the end of each post provides users a gateway to social profiles and allows them to connect further with the brand. Additionally, linking to the company website is a great way to encourage leads to search information about products or services.