KEO Marketing

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3 best content marketing strategies

Companies that manage a large amount of online marketing content are always looking for innovative and compelling material to share on internet platforms. It’s important to be aware of what other companies are doing and how the unique nature of this organization can shine among others.

Truly creative and engaging content, however, involves a dedicated and knowledgeable team that can communicate company initiatives in a unique way. Here are three top-notch content marketing ideas that can help build a stellar online presence for any company:

1. Think outside the box
Search Engine Journal suggests creating a plan that is different from any other companies in the surrounding “marketing bubble.” Don’t try to market by tricking customers; instead, get their attention and keep it by building an honest relationship with them. This will involve brainstorming and touching on the original company vision to stand out.

2. Entertaining photos to accompany copy
People like visual content that tell a story. Search Engine Watch says companies can create their own unique visual content with photos, graphics or videos and make them unique to that specific brand.

3. Get customers in on it, too
Dive into customer feedback and incorporate positive comments or interesting reviews that could promote a product or service in a new light.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.