There are an array of ways for B2B marketing professionals to drive traffic and generate leads in the cluttered and competitive blogosphere. From syndication to a high frequency in blog posts, these methods boost a blog's exposure, increase readership and captivate buyers.
Here are 2 tips to expand a target audience and increase lead generation:
1. Frequent posts build target audience
Publish regular blog posts (1). Frequent blog entries should use catchy headlines, such as "how to" and numbers. For example, "4 tips to engage buyers." Consider contributing content to other company's blogs as well. This introduces a company to a fresh audience.
2. Syndication drives traffic to blog and help generation leads
To reach as many individuals as possible and achieve an authoritative voice, a company should focus on syndication (2). Syndication is when another website republishes or duplicates a blog's content, while properly attributing the piece to the original author. It provides an external link to the original blog post, which leads potential buyers back to the website.
This tactic not only attracts more readers and increases a company's exposure to a new audience, but it also helps convert readers to buyers. To achieve a syndicated blog entry, B2B marketing professionals should choose quality sites, be sure the content is relevant to the other site and develop a regular publishing schedule.
Marketers can stand out among the crowd and engage buyers by adopting these strategies.