A solid content marketing strategy can attract more followers to a business and ultimately lead to an increase in sales. According to a recent ClickZ article, having quality copy and distributing it correctly are essential components of a good content marketing strategy. Here are two additional points that may also help marketers stay on track with marketing content:
1. Be purpose-driven
Each piece of content produced should be strategic and consider the end goal of the marketing efforts. Before creating copy, marketers may want to make sure it is written with marketing goals in mind to keep materials on track. If a business is striving to connect with its audience on an emotional level, for instance, the marketer may want to employ a style that is more engaging and inspires its readers. If a company wants to be known as an authority on certain subject, it may benefit from content with a more formal and knowledgeable tone. Each piece of copy produced for marketing purposes should be strategy-based and aligned with the end goal of marketing efforts.
2. Be present
Engaging and sharing content with an online audience regularly is similar to showing up to greet an audience physically. Once a content marketing campaign has begun, the business may want to make sure that it is interacting with followers on a regular basis and sharing consistently.