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A Fourth-Quarter Digital Marketing Strategy Review

2016 is rapidly coming to a close. You have probably worked through most of your digital marketing strategy for the year and are analyzing the results. For the final quarter of the year, here are three areas to check.

1. Analyze your digital marketing up until now. What has worked? What has not? Why? Can you identify common factors for success/failure?

2. Evaluate current happenings in the digital world to see if you are staying current. Means and methods are changing all the time. Old favorites like Twitter and Facebook are giving way to instant gratification applications like SnapChat and Periscope. Check your digital marketing strategies to make sure you are keeping up with the times.

3. Be prepared to expand your online applications. A good digital marketing strategy requires connecting with your target audience through a number of channels. Evaluate the potential advantages of social media, search engine marketing, influencer marketing and content marketing. Select the methods that can have the most impact and go with them.

If digital marketing growth in the next year seems a bit overwhelming, consider hiring a digital marketing agency. To learn more about how to find a digital marketing company that can help you, download KEO Marketing’s free Marketer’s Guide titled Five Keys to Hiring a Digital Marketing Agency”.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.