Write copy for your customers, not search engines
If your business' website dropped in rankings over the past few months, it may have been damaged by changing algorithm updates. While Google's Panda and Penguin might be the most notable, various other engines alter their approaches incrementally, as well.
Regaining your rightful place on search engine results pages (SERPs) requires extensive reevaluations to your search engine optimization (SEO) tactics. Removing unfavorable backlinks is important, but if your content marketing is comprised of poorly written articles, progress will be slow moving. Therefore, before any need designs and link partnerships are established, creating unique and worthwhile content is of the utmost importance.
However, many marketers fail to look beyond keywords when crafting content. These articles are meant to be resources for your customers – places that provide actual information that encourages actionable results. Instead of filling out your web page, and writing copy for a various keywords, it may be more beneficial to stick to the words that appeal to your target audience most and then write copy that is worth reading.
As a marketer, you've probably heard that content is king before, but have you really thought about what you're writing before you publish the article? In today's competitive and changing internet world, make sure you write for your audience and not for the search engine. You'll find that quality writing often appeals to both parties in the end.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.