KEO Marketing

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4 things to remember when starting a company blog

Starting a company blog is a great way to employ content marketing for a website and bring interested and relevant traffic to a website. There are, however, many factors to be aware of when launching a blog.

As the process of creating a company blog begins, here are four important things to keep in mind:

Hosting sites: This isn't always a tough decision, but it is the first step to take. There are free options, such as WordPress, or the blog can be self-hosted on the company website. Research options, but don't spend too much time on this step.

Blog angle: What does the company want to communicate to readers? Communication from company executives is an obvious choice, but make sure the blog has a specific angle that will attract readers to this site over others.

Related keywords: These will help get the blog ranked well and provide relevant information for a target audience. Look into keywords that surround each particular industry and implement proper SEO keyword strategies.

Ads: Determine if the blog can benefit from ads. Ads can possibly bring revenue and traffic, but be careful because too many don't bode well for search engine page ranking.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.